Mathew Voyce - Bathroom and club mirror advertising

So after brainstorming into different ways to advertise i have come up with the idea to use bathrooms in clubs and public places to advertise the brand and the clothing.

The idea came when i looked in the mirror wearing one of my own hats, i thought it would be great if there was a way people could see what they would look like wearing the hats before actually buying them but to also advertise them at the same time. I thought i could make an advert that could be on the mirror in public toilets or even club toilets, this could be two or three images of hats stuck onto the mirror so when you stand in front of it you can see how they would look on you. I printed and cut out a version of one of the DECE hats and stuck it to a mirror and the idea worked quite well. I also thought we could give out these cut outs like masks which then also lead me onto another idea i will talk about later. 

Like this, just using a poster as an example of a person. I looked for images of club toilets or even public toilets as i thought this would be the perfect place to advertise to our target market. I found two images i thought would work well with the advert to produce these visuals.

Then i decided to select two of the hat products from DECE to use on the mirror :

Finally i found and altered the banner that had been created by someone to place into the image:

Mathew Voyce - The paper and theme

So the theme is to use scrap brown paper as the main reoccurring colour scheme. 

So this is what i will need to keep in mind when preparing and creating my visuals, they will need to have this visual theme and have the same type of ripped paper. I really like the look of everything so far, its a great visual theme and has everything we need to make our campaign feel more earthy and less mainstream like these for example:

Mathew Voyce - Post branding and tag line..

So we have the strapline and campaign idea sorted :

Be A Part Of It

Handmade. Sports. Fashion. 

Now i have my plans and ideas its time to start creating visuals and ideas in which i can select from at the end of the campaign planning. If myself and Brendon can create a wide range of ideas and visuals we will have more to choose from in the end when it come to presenting and pitching to the client. 

Mathew Voyce - We have the photos!

So the photo shoots are done and we have the photos to use for the adverts. The work can finally commence and the ideas can finally come to a real form. There is such a wide range of photos available to use for the adverts, so I am going to select the photos i think are best and start to build visuals for public viewing. 
Here are some of the photos i think are perfect for the visuals in our campaign..

Mathew Voyce - Existing apps

So when i was planning to create the mobile phone app for the iphone i had to look into existing apps that are in the market now, there are hundreds of different apps with many different features. I had to find out what exactly would be needed for the app, what pages would be on it and how you could interact with it. So i decided on a set few items that would make the app successful and user friendly. Here are the pages i decided upon to put into the visual creation of the app:
Home screen
A photo map page - showing where people have taken photos of the products, in which you can use the map like google maps, zoom in and view in detail maps. Icons appear on the map which you can click on and view photos that have been tagged with people wearing DECE products.
The photo upload and tagging page-this has links on for Facebook and twitter pages, also links to the Instagram and DECE website pages. 
Model and photo page-This is the page that has the information on about DECE, who they are, what they do and how they came about. 
Website-The page links straight to the website where you can view products and possibly buy them to. 
Here are some photos of existing apps that are used for clothing brands : 

All of the apps use a basic layout with icons and page links that you can click onto which take you to another part of the app. Here is how the final app page looks, i used the same theme as the website and current branding theme. There are several pages and different layouts which are used to guide you around the media. 

Mathew Voyce - After the peer feedback

So we had the meeting with the rest of the advertising students, this was a great chance to look at how others act and react towards our adverts. As we expected there were mixed feelings about the give head campaign, as some people thought it was cleaver and not to rude, however others thought it was completely inappropriate. So we had to meet with the group again to sort this project out, time was running out and we had already worked extremely well together. 

Brendon Barnett: Wider range of products

To appeal to a much wider extreme sports audience I began thinking of ways in which DECE could appeal to a much wider market. Here are a few ideas of a range of DECE products that could be manufactured to promoted awareness of the upcoming extreme sports brand.