So after brainstorming into different ways to advertise i have come up with the idea to use bathrooms in clubs and public places to advertise the brand and the clothing.
The idea came when i looked in the mirror wearing one of my own hats, i thought it would be great if there was a way people could see what they would look like wearing the hats before actually buying them but to also advertise them at the same time. I thought i could make an advert that could be on the mirror in public toilets or even club toilets, this could be two or three images of hats stuck onto the mirror so when you stand in front of it you can see how they would look on you. I printed and cut out a version of one of the DECE hats and stuck it to a mirror and the idea worked quite well. I also thought we could give out these cut outs like masks which then also lead me onto another idea i will talk about later.
Like this, just using a poster as an example of a person. I looked for images of club toilets or even public toilets as i thought this would be the perfect place to advertise to our target market. I found two images i thought would work well with the advert to produce these visuals.
Then i decided to select two of the hat products from DECE to use on the mirror :
Finally i found and altered the banner that had been created by someone to place into the image:
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