Background
•Fashion
brand
selling beanie, scarfs and gloves.
•A micro
enterprise run by a Christian charity called Networks.
•Have been
working alongside the less fortunate in western Romania for over 10 years.
•Products
are
handmade by Romanian women in their homes.
•Not a
fair trade certified company but founded on ethical principles
•Main focuses:
tackling hunger/sickness and helping family’s to support themselves
What we want to achieve
•Rebrand
DECE to create a successful extreme sports clothing brand.
•Promote
awareness
of the brand through various medias.
Target audience
•Young
males
and females between the age of 16-35(Child friendly)
•Associations
with
extreme sports (surfing, skating, snow boarding, etc)
Proposition
•To create
DECE into a stylish fashion brand associated with extreme sports.
Tone of voice
Cool/young
Informative
Sexually
appealing appeal?!
Posters
Stickers
Billboard
Social
network
advertising
Viral/commercials
Product
packaging
Website
& Mobile app
DECE
logo
Name
Strap line
Campaign
Website
link
Product packaging
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