Wednesday 1 February 2012

Mat Voyce: Websites of existing brands

It has been very important for us to look into existing brands and how they advertise their products. So using basic knowledge of similar brands but also checking out other companies who are licensed to sell products which are classed as fair trade, we found a wide range of companies. I went onto the Fair Trade website, after some time I came across a very helpful pdf called (Contact Registered Licensees Detailes for companies who have a licenced to use the FAIRTRADE Mark on one or more their products).

 Supplied by the website this was a large file with every single licensed company who work with Fair Trade. This has companies who sell all types of food and drink to clothing to, which was very useful because it allowed me to see which other brands are out there producing products similar to that of DECE's. It has the name of the company, contact and the website.
Here is just one example of the PDF as it has over nine pages of information. 

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