Whilst thinking of possible ways to advertise a concept appeared in front of me when i was sitting in my room looking at all the posters for clubs in Sheffield.
I have thought about using a club in sheffield to advertise our campaign, the main ideas behind this is that the club would be in partnership with DECE. They would advertise the logo and brand on the posters for the club nights. This would then spread the word for people in the target market from between 18 and 30, people who are club goers and attend nights out in town. The clubs staff would wear the hats during the night and their shifts, they could also be an official vendor of the brand, selling the hats at the bar at night during the events.
Ive used a club called paris just as an example. This is how the advertisements would look, thew poster would be standard and custom to their designers, but then at the bottom the banner would appear to show the brand and the QR code taking you to the products.
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