Packaging Research - James Cooke

Competitor and ethical packaging

Similar brands to DECE such as Vans, Puma and Toms also create packaging which is ethical, and we wish to also create our packaging in an ethical way to mirror the values of the DECE brand.

Here Vans have created a shoe box which reduces the amount of material used to package them, which makes them more eco-friendly, despite Vans not being a charitable company consumers demand ethical packaging and products, and doing this can boost a brands image.

Also the Puma ‘Clever little bag’ Packaging reduces the amount of material by 65% and Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%, that comes to a saving of over 8,500 tons of paper in one year.