As a team we wanted to create stickers for our gorilla campaign. We wanted to make stickers that would look good and could be stuck around Sheffield in places such as the skate park. This campaign would prove to be great advertising and would start to get the brand noticed within that community.
Sticker idea one
One sticker idea was to just have the branding logo as a sticker that can be put around sheffield.
Sticker idea two
Using james cookes initial design idea of a beanie i thought we could place the logo and the strapline within the logo.
Initial idea
Refining the image and potential colour schemes
I used hand drawn typography because i wanted to put over that raw and DIY feel in the sticker and give it an edge.
I wanted to try out different colour schemes as an experimentation so that we would get the best sticker design possible. each design offers something different.
Final sticker design
In the end we chose to use the black as it was striking and we felt that maybe in was the most gender neutral sticker to use. I am very happy with the final design.
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