Daniel Abraham:Looking into separation of advert campaigns and online you tube channels

I may be going back on myself here as i need to show why I've decided to have a separate image to the DECE brand. We spoke on Thursday about making our ad campaign/slogan "sexed up" trying to get away from the ethical side of DECE as much as possible, as much as i agreed this could create a problem with the viral side, as much as a see the virals as a separate thing for the internet that are just used to draw in customers and spread the name, it could overall create separation of identity. However I still remain confident in our approach of having a separate campaign and virals as not all company's have tightly bound viral and ad campaigns.

This is Red Bulls Advert campaign for the TV as we all know they have a slogan of Red Bull gives you wings, with a very clean hand drawn style.

However their online YouTube Channel has a completely different style to this, it is bold, edgy and concentrates on the more extreme sports style  and doesn't contain any of the same look as the traditional Red Bull Ad traits. The Channel seems to contain all the events Red Bull have been involved in.