¤Many companies today have some sort of connection
with
their consumer, weather this being after or before a purchase.
One of
the ways this is achieved is through a YouTube channel. For example, Toms has a place on YouTube where
they upload videos every so often, and a surprising amount of people view these
videos. One video for instance was uploaded Oct 6, 2010 and has been viewed
30,826 times by people who either own Toms or by people who don’t, this creates a whole new way to advertise. This kind of
thing spreads extremely fast if implemented well enough.
¤YouTube alone gets more than 2billion visits to the site every
day which means if we create a well produced funny viral, then a potential
2billion viewers will share the video with their friends or work colleagues
thus spreading the DECE name without the company having to lift a finger.
However you will not only have to compete with other companies virals, you
will also have to compete with the other extremely talented users of YouTube which
create videos in their spare time just for fun.
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¤The only problem with this method of doing things is
that you really have to stand out from the huge crowd of videos created for YouTube. This
is when I started to look at the best type of advert campaign, these
are random adverts that are fun, silly and thus
are well remembered. I started to look at adverts
and
highly regarded YouTube virals as inspiration. The most popular viral
I came
across was “Simons cat” this viral has a
whole host of videos each lasting roughly 1 minute. The latest video added was a
month ago and it already has a staggering 2,004,832 views, and the first
uploaded video has 30,600,527. If we created monthly cartoons that vaguely relate to the DECE brand
it would defiantly
spread fast. However all this aside, I believe clicking a link to a video is much more
personal than having to sit through adverts on a television, through the
simple reason of it making you feel part of something bigger than yourself.
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