Having researched into DECE's existing advertising material, the few images we managed to find gave two very different approaches.
The image above shows a very bleak image of what is I assume is one of the homes go the DECE women. It is apparently from the visual image that their advertising is focusing purely on the charitable organisation aspect of the company, showing no reference to what product/service they are offering.
This second images represented the company much more effectively, with strong visual imagery reflecting the target market, with young, fashionable individuals modelling the products.
- Visual identifies the target audience
- Refrains from shouting 'we are a charity'
- Puts the product first
- Follows similar advertising visuals of leading competitors
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