This is a typical DECE photo shoot, typical models shot in a unusual way. All the pictures seem to be taken in a dilapidated area which emphasises their cause.
Using rotten doorframes creating a frame within the photo itself.
The same again but this time within a picture frame.
All the while wearing the products that they are attempting to sell, this is a very unique photo shoot as photo shoots are often shot in very built up areas with great set pieces.
Hits of hard work with a break is extremely rare in this type of medium.
Demolished walls display thier products.
A great shot, and shows the products name clearly, clean cut people in a now so clean cut environment. The only problem I see with this product is that the products are intended for cold weather and none in shown on their website, however this may on purpose to show that anyone could wear their product, but on the other hand it still doesn't make it completely clear what message it is trying to send to who. This is why our group needs to really give a clear yet fun message across the they customer that the company helps and is stylish while doing so.
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