Looking into how competing brands communicate to the same target audience, we began by looking at the Australian clothing company Billabong who are the number one selling extreme sports clothing brand with a net income of $126.2 million in 2011 alone.
Through out the vast research into their advertising, there was a noticeable reoccurring trend of either strong visual images of extreme sports or young attractive individuals modelling their products, creating a sexual appeal to their clothing brand.
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