Friday, 20 January 2012

Daniel Abraham:going viral

We all met with our business associate today, we had a good long talk about what needs to be done with the DECE look, it needs to change. As my area is motion graphics i first thought of designing a web page for the DECE products, but i was then told that they already have a website in production, so i thought that a website being made would probably be a waste of time and then end up being counter productive. A suggestion was made for a viral video, i thought that would be a great idea as it would involve me doing something i came to uni for ANIMATION. So i thought i would have a look at some famous viral animations:

 Here are some popular viral ads from times past, showing that a viral ad campaign really is the way to go if your business is just starting up, especially through you tube being free to upload to.

When i spoke directly with Scott Dennington our business adviser he said what the client really wants is just something random, soothing that doesn't necessarily have to be involved in the brand but something that holds the brands name. I suddenly started to think about really bare bones animation, incredibly simple but also something that could be hand made in some way. For an example i have chosen a incredibly popular internet cartoon series called "Simon's cat". There is hardly any speaking at all just lots of really entertaining acts performed by his cat, with amusing sounds to tie it all together, When thinking about a short viral animation i could do i was again thinking about this sort of animation style, simple yet effective. 

I was also thinking of the very simple art style used in the Red Bull adverts, once again simple yet effect, using humor rather than the animation style to get the message across.
 

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